Can You 'Martech' Your Way Into Multicultural Markets?

Marketing technology, more commonly known as martech, is stealthily transforming the way companies market to consumers. As ads retarget and emails automate, consumers are enjoying the luxury of an omnichannel experience while affording marketers the opportunity to collect the digital breadcrumbs they leave behind.

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Jen Coy
What ’70s Flicks Can Teach Us About Authentic Storytelling

Before we dive into the infinite wisdom of Jack Nicholson’s films, let me explain something. I understand the idea of authenticity in PR and marketing isn’t new. Like any industry, trends come and go. Consumers grow fatigued by one style and, as PR professionals are typically concerned, we pivot to the next trend.

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Jen Coy
Four Emerging Digital Marketing Trends To Keep On Your Radar

Updates to digital platforms are rapidly changing and updating. Just this year alone, Mark Zuckerberg announced a drastic change to the Facebook algorithm that’s causing waves in the digital marketing industry. That being said, the way consumers digest advertising is always on the rise and can change in an instant. It is no longer enough to stay up to date on the latest trends; it’s time to look forward to what’s next.

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Jen Coy
6 trends that are reshaping the media landscape

PR trends always start with media trends; watch what news outlets are doing, and you’ll uncover opportunities for coverage. One of the biggest factors to watch is distribution—where and how are publishers sharing their stories and where and how are those stories found? Will they be seen in search, social networks, inboxes—or not seen at all, but heard? The answers to these questions can dramatically increase the reach of media coverage, and help you get in front of the audiences most important to your business.

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Jen Coy
A Guide to Picking the Best Marketing Firm for Your Company

These days, client-agency relationships fray faster than ever. They last, on average, only three years. This harmful churn reflects growing pressure on CMOs to deliver short-term results in a tough environment. Marketing is scrutinized around the clock, and CMOs face a vastly more complex, multiplatform ecosystem. Even the communications model was turned on its head as the consumer seized control of it. This upheaval makes agency selection more difficult than ever. More than half of agency reviews backfire within a few years. What matters most when choosing an agency? 

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Jen Coy
Four Emerging Digital Marketing Trends To Keep On Your Radar

Updates to digital platforms are rapidly changing and updating. Just this year alone, Mark Zuckerberg announced a drastic change to the Facebook algorithm that’s causing waves in the digital marketing industry. That being said, the way consumers digest advertising is always on the rise and can change in an instant. It is no longer enough to stay up to date on the latest trends; it’s time to look forward to what’s next.

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Jen Coy
What Role Does Philanthropy Play Within the PR Industry?

Do philanthropy and PR seem a bit counterintuitive? In today’s media savvy nonprofit environment, a multitude of foundations are proving that the two seamlessly go hand in hand.

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Jen Coy
4 trends that prove content marketing is on the rise

Success in content marketing is achieved by having the right people with the right skills empowered by the right tools and processes. Here are four important content trends that reveal the power of content marketing teams is on the upswing.

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Jen Coy
5 Email Marketing Tactics to Boost Audience Engagement

Email marketing has been around for nearly 20 years, and a lot has changed since the dial-up era. With so many new factors to take into account — from smartphones to social media — the way marketers create effective email campaigns has changed, too. Now is the time for you to dust off the keyboard and start using these five tactics to boost engagement and conversion:

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Jen Coy