Stopping influencer fraud: Who, what and where to look for signs of trouble

When you're investing in an influencer campaign, you want to know you're reaching and engaging the audience you intended — not fake followers. How has that worked out?

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Jen Coy
How the music industry can set the tempo for brand experiences

Brands can find inspiration in the direction the music industry has taken in creating memorable omnichannel experiences that keep the rhythm of retail going.

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Jen Coy
The future of marketing design: A people-first approach

Today, marketing is dynamic, personalized and, most importantly, a dialogue that can mobilize cultures. But the lack of a design-driven mindset is still a major barrier.

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Jen Coy
Voice or text for bots? It’s all about context

written by Étienne Mérineau « In 2016, Facebook took the bot world by storm when it opened up its Messenger platform to developers and businesses. Then came Amazon’s voice-controlled Alexa, and the hype shifted towards voice. The integration of bots into our daily lives is just getting started, so for brands and marketers joining the journey – the often polarizing views on which type of bot is best can be confusing. Should you build a voice bot or a text bot?

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Jen Coy
SEO for ICO: What Makes an ICO Launch Effective?

Are ICO’s & Blockchain Startups Maximising Their SEO Potential? Simple answer, barring a few exceptional cases, it seems a lot of potential SEO value is being missed. First we need to understand that SEO makes up a significant part of a long term growth strategy for any business that is looking for online success, meaning we do not need to dig immediately into their SEO but more into their growth post ICO.

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Jen Coy
Infographic: As Gen Zers Become Parents, Here’s What Brands Need to Know

Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and parenting organization BabyCenterteamed up with insights and strategy company Collage Group on a study analyzing the future of families and parenting to garner insights on Gen Z moms.

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Jen Coy
Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers

In the weeks leading up to the Super Bowl, movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a reboot of Crocodile Dundee. The trailers for Dundee looked expertly shot, with a dazzling cast of Danny McBride and Chris Hemsworth to match. Viewers soon learned the marketing for Dundee was a sham. There was no movie, but instead fans were watching a campaign from Droga5 for Tourism Australia.

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Jen Coy
3 Guidelines for Navigating the Era of Audible Branding

With SXSW about to kick off, it’s a good time to be thinking about the technologies poised to transform how we live and work. Voice platforms brought to us by Amazon’s Alexa, Google Home, Apple’s Siri, Microsoft’s Cortana and Samsung’s Bixby are all vying to change how we interact with technology, and the “voice wars” are in full swing. Farhad Manjoo recently speculated in his New York Times piece that Alexa has a viable chance of becoming the third most popular OS, next to iOS and Android—and he may not be far off.

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Jen Coy
How Loyalty Marketing Can Survive in a Gen Z World

We’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that will have an ever-increasing role in almost every facet of our lives—from the economy to politics to how we consume goods and services. We’re talking about Generation Z, or people born between 1996 and 2011, who are projected to account for almost half of all U.S. consumers by 2020. That’s why it’s crucial for marketers to grasp the demands of the fresh-to-market generation who, like millennials before them, are poised to significantly shape consumer behavior and expectations for years to come.

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Jen Coy