How Brands Should Leverage The Power of Trends

So much of our culture is defined by trends.

The 70s are known for Woodstock and bellbottoms; the 80s for spandex and big hair. Email and cell phones forever changed the way we connect. But the power of trends not only influences how we dress and communicate; it also has a powerful effect on the way we do business especially in our more digitally connected world.

Why and How?

The why is simple—taking advantage of current trends creates an optimal opportunity for entrepreneurial growth. In business, it’s all about getting ahead of the competition, and learning to leverage those trends to your benefit can be a big stepping stone in your path to success.

So that leaves the big question: how? To answer it, let’s take a look at a few of today’s biggest trends and explore how to harness their power to your favor.

Trend—Social Media.

I think it’s safe to say that social media is perhaps the biggest trend thus far in this century, and it isn’t going anywhere any time soon. In fact, it only seems to be growing, with platforms like Facebook, Instagram, Twitter, Snapchat, Pinterest, and Reddit amassing literally billions of users worldwide.

Action—Make it work for you.

The underlying principle of social commerce is simple: if they aren’t coming to you, go to them. By utilizing platforms like Facebook and Instagram, you are able to more easily reach and advertise to a much larger, broader, and attentive audience. Using hashtags, sharing relevant content and connecting with other entrepreneurs are just a few of many methods of gaining followers and expanding your reach and influence. If you don’t know how to use social media, then learn!

It will be well worth your time.

Just look at entrepreneurs like Melissa Pruett from Melt by Melissa who knows how to capitalize on these platforms by building a viral nature to their business using Instagram.

Trend—Online Retailers

Long gone are the days when if you wanted something, you drove down to the store and bought it. Today, so much of business is transacted online, and why not? It’s easy, user-friendly, and you don’t even have to change out of your pajamas. One of the best examples of a successful online retailer,, has become such a titan of e-commerce industry that last year it took 53 cents of every American dollar spent online by consumers.

And Ryan and Daniel, two entrepreneurs who help coach Amazon eCommerce and consult Amazon based businesses believe this number is only going to rise.

Action—Make their buyers your buyers.

With a big high-traffic online retailer like Amazon, there are several ways to give your business a boost. You can both sell and advertise, as well as use Amazon Checkout to link your website to theirs. Marketing to this giant merchant can yield benefits to starter and established businesses alike.

Trend—Pop culture

From beauty crazes like eyebrow microblading to political personalities like Donald Trump, trends in pop culture take turns dominating the digital world. These trends, while they are hot, spread through social media and advertising platforms like wildfire. They are everywhere, and they have everyone’s attention.

Action—If you can’t beat ‘em, join ‘em!

You may not be the most searched for thing on Google, but you can take advantage of what is. Use tools like Google TrendsIPA TouchPoints, and Trendspottr to stay on top of what is trending in pop culture and capitalize on its popularity by linking yourself and your business to it through your content.

It’s worth it.

Entrepreneurship can be a wild ride with ups, downs, successes and failures alike. To ensure that you are doing the most for your business, take the time to discover, understand, and utilize our society’s growing trends. 

Jen Coy