What Role Does Philanthropy Play Within the PR Industry?

Do philanthropy and PR seem a bit counterintuitive? In today’s media savvy nonprofit environment, a multitude of foundations are proving that the two seamlessly go hand in hand.

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Jen Coy
Forbes: How To Make Your Sales And Marketing Teams See Eye-To-Eye

Getting your sales and marketing teams on the same page is a challenge for every business manager. Sales may not see the value in your marketing department’s strategies, and your marketing team may see a lackluster sales team not taking advantage of their hard work. Bringing the two departments together seems like a never-ending battle, but when they do join forces, they become more powerful, helping their companies grow faster, close more leads and retain more customers.

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Jen Coy
Forbes: Is Newspaper Advertising Worth The ROI?

The death of the newspaper industry hasn’t occurred as predicted. In actuality, it has picked up steam, with nearly 70% of the population reading newspapers on the regular, according to Nielsen research. While this is certainly good news for publishers, it hasn’t been the rise in revenue the publishing industry was banking on. Ad revenue hasn’t met the circulation surge, as reported by Pew Research Center, leaving many publishers scratching their heads.

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Jen Coy
Forbes: If You Want Black Audiences, Give Them A Seat at the Table

If you’re trying to appeal to black consumers without a black voice in the room, you’re taking the wrong approach.Across studies and articles detailing ways to reach out to African-American audiences, one common idea is omnipresent: authenticity. Authenticity is the key to unlocking the $162 billion in buying power black millennials hold in the United States. But be warned, you can’t “fake the funk.” The only way to authentically produce content that engages and attracts today’s black consumer is to hire black marketing and advertising teams to create it.

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Jen Coy
Pinterest For Your Brand Project? Yey or Ney.

Whether it is a new experience for you, or what you wake up to, Pinterest has been coined “brilliant" when understood, yet also it is potentially the land for creative procrastinators to be stuck in a black hole of endless clicking.

The problem is that if you are not careful you become a pintaddict (pinterest - addict), solely due to its lush imagery of everything and anything, especially when you filter out the not so great content. You can find yourself collecting images for hours and quickly forget why you went there in the first place.

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Jen Coy
Insight: Mental Health & Social Media

Perspective on mental health & social media submitted by Communications Fellow Cheyenne Vera

"Because everything is publicized on social media we overlook the smaller picture of what is going on in our society. Social media emphasizes our how’s but doesn’t add to our understanding of why."

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Jen Coy
Continued: What's Next In Digital Transformation?

What's Next In Digital Transformation?  From our perspective brands will be grappling with opportunities across three core areas with specific connectivity to marketing and communications. 

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    Jen Coy
    Digital Transformation Journey: Combating Marketing Disruption

    HOW THE DIGITAL TRANSFORMATION BEGAN: Consumer, customer and employee behaviors continue to evolve along with technology, while marketing remains in the crosshairs of disruption. The evolution started with the internet, but has accelerated due to social, mobile and the promise and perils of automation. To understand where a brand’s Digital Transformation goes next, we must take a moment to review how we got here.

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    Jen Coy
    Luxury Travel Trends Shift As Millennials Act on Their Aspirations

    Many millennials today are entering their peak earning years and gaining more affluence at unprecedented rates. This new generation is changing the face of affluence forever. According to our latest research from FutureCast, nearly one quarter of U.S. adults making an annual household income of more than $500,000 are millennials. This means that brands looking to make a splash within the millennial audience need to stop thinking of this generation as college students playing beer pong in the basement and instead recognize the significant spending power that this group wields -- especially in the luxury travel industry.

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    Jen Coy
    What is Black Twitter Anyway?

     

    Black Twitter is exactly what it sounds like. It’s the community on Twitter made up of black people. In the past few years Black Twitter has shaped the lexicon, spurred a new wave of the civil rights movement with #BlackLivesMatter, and given us some of the greatest memes of all time. That’s right, we’re going to talk memes. Researchers at the University of Southern California are currently engaged in one study to answer the question, “What is Black Twitter?” Late last year, Meredith Clark, a professor at the Mayborn School of Journalism at the University of North Texas, completed research with the goal of establishing a theoretical framework for exploring Black Twitter.

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    Jen Coy
    Trends: What's Dominating Digital Marketing

    Digital marketers are frequently subjected to the constant changes and innovations of the digital arena. The pace can be brutal and is often relentless. If recent business history is anything to go by, the only way to thrive in an ever-changing environment is to evolve and adapt.

    2016 was a year when digital trends continued to redesign the landscape of marketing. The onward march of mobile domination has reached a point where it is set to eclipse desktop traffic. Platforms from Snapchat to Pinterest continue to grow and attract users, and live video streaming is becoming increasingly viable on a global scale. These recent developments have provided valuable insights on what digital consumers and customers expect.

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    Jen Coy
    Strategic Principles for Competing in The Digital Age

    Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution.

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    Jen Coy
    Shifting Trends In Millennial Marketing

    The long-foretold age of the millennial has finally arrived. With 50 million people born after 1980, they are now officially the largest generation in the workforce and have buying power unlike anything seen by Gen X. This is a complex generation, and communicating to them requires careful attention to the new rules of engagement.

    Because millennials hold high-quality, personalized experiences dear, organizations leveraging behavioral marketing have reason to be excited. A 2016 BrightWave study of millennials provides new insights that may surprise you. For starters, millennials chose email over in-person interactions, social media, text messages, phones calls, online chat or postal mail. 

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    Jen Coy
    Old School Adds New Trends: Marketing A Mature Brand

    How do you keep a 75-year-old brand relevant?

    There is no single answer to that question. But Krispy Kreme's CMO, Dwayne Chambers, brought a number of insights (as well as dozens and dozens of free donuts) to a recent meeting of retailers interested in connecting with Millennials. Not every company can grow with no paid advertising either. But Krispy Kreme has--for more than 15 quarters now. They focus on customer experience, local marketing, and social media, with 4.6 million Facebook "likes."

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    Jen Coy
    The Millenial Definition of Diversity & Inclusion

    The long-foretold age of the millennial has finally arrived. With 50 million people born after 1980, they are now officially the largest generation in the workforce and have buying power unlike anything seen by Gen X. This is a complex generation, and communicating to them requires careful attention to the new rules of engagement.

    Because millennials hold high-quality, personalized experiences dear, organizations leveraging behavioral marketing have reason to be excited. A 2016 BrightWave study of millennials provides new insights that may surprise you. For starters, millennials chose email over in-person interactions, social media, text messages, phones calls, online chat or postal mail. 

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    Jen Coy
    How Brands Should Leverage The Power of Trends

    So much of our culture is defined by trends. The 70s are known for Woodstock and bellbottoms; the 80s for spandex and big hair. Email and cell phones forever changed the way we connect. But the power of trends not only influences how we dress and communicate; it also has a powerful effect on the way we do business especially in our more digitally connected world.

    Why and How? The why is simple—taking advantage of current trends creates an optimal opportunity for entrepreneurial growth. In business, it’s all about getting ahead of the competition, and learning to leverage those trends to your benefit can be a big stepping stone in your path to success.

    So that leaves the big question: how? To answer it, let’s take a look at a few of today’s biggest trends and explore how to harness their power to your favor.

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    Jen Coy
    Reaching Next-Gen African American Consumers

    As a cultural strategist, I am often struck by the lack of information and insight around next-generation black consumers.This is missed opportunity. There is money to be made, social currency to gain and brand relevance to enhance by understanding and connecting with millennial and Gen Z African Americans.

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    Jen Coy
    Digital Marketing & Creativity

    Why should all digital marketers care about creativity? Quirk's Search & Innovation expert Stephen Sandmann doesn’t work in the creative department, but knows how important creativity is to the success of digital marketing.  What is creativity? I’ve had the privilege of working with many creatives who helped me understand what creativity is all about, introducing me to leading research and sharing their thoughts on the subject. One thing that stood out for me is that arguments about what’s creatively excellent and what isn’t are purely subjective.

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    Jen Coy