Why TV Dominates Political Ad-Spending

Historically, 60 to 65 percent of political ad dollars are spent between Labor Day and Election Day. With spending in the billions, that's a lot of money to plan and place within a roughly two-month period.

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Jen Coy
Data-First ROI In Our Privacy-First World

Today's savvy data marketers arm themselves with the right blend of strategy, technical skills and a determination to overcome prevailing methods, while pragmatically addressing privacy concerns. 

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Jen Coy
Influencers Maximizing Social ROI

It's important that your calls to action have binary accountability. Can you clearly ask viewers to click, purchase, or attend an event? Can you directly measure whether or not they follow through? Great, you win.

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Jen Coy
Direct Mail Is About Data, Not Beauty

Direct mail may not be the newest trick in B2B marketers’ arsenal, but when used properly, it can be one of the most effective. Today, new tools are making direct mail more powerful for marketers.

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Jen Coy
The New Rules of Feminist Marketing

The international movement against sexual harassment and assault, #MeToo, has increased visibility for the challenges women face around the world. It’s also raised the stakes for brands who want to engage female consumers.

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Jen Coy
The DNA of Engagement

There’s no doubt data deserves the spotlight at every marketing meeting. It’s always been viewed as a piece of the puzzle, but it’s finally earned the right to drive KPIs that help marketers win the constant “prove your ROI” battle.

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Jen Coy